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Digital Marketing Coordinator

2001 S. 17Th Street
Wilmington, NC
Job ID: 10091
Date Posted: Aug 16, 2022

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Job Description

Description

About NHRMC

NHRMC, established in 1967 in Wilmington, NC, is recognized as a preeminent healthcare organization focused on leading our community to outstanding health. We have an 855 bed network of hospitals and multi-specialty physician group practices with more than 200 physicians. With a network of primary, specialty, neighborhood clinics and regional medical centers; you will find our culture is the very definition of best in practice. Join us and find out how many ways NHRMC offers you the chance to focus on what really matters - our patients and community.

About the Job

Location: NHRMC Business Center Annex

Department: Marketing

Full Time Equivalent: FTE: 1.000000

Work Type: 64 to 80 Hours Pay Period

Work Schedule: STD HRS - Standard-Exe or Office w flex

Exempt from Overtime: Exempt: Yes

What You'll Do

Summary:
Supports the development and execution of the network’s digital marketing and communications strategy by designing and developing campaigns that increase engagement throughout NHRMC digital channels. Uses data analytics to understand consumer behavior and improve experiences through customized content. Analyzes and recommends innovative ways of exceeding customer expectations at multiple digital touchpoints to build preference and drive loyalty. Reports to Director of Marketing & Public Relations.


Responsibilities:
1. Develop cross-channel digital campaigns to maximize interactions and drive desired results.
2. Manage both on-site and off-site SEO for NHRMC websites to improve search, grow relevant traffic, and nurture leads.
3. Manage digital directory listings to ensure information is current for all NHRMC and NHRMC Physician Group locations and providers.
4. Use CMS, programming and graphic design tools to build web and intranet pages that support the brand and deliver optimal user experiences.
5. Use A/B testing, personalization and other strategies to optimize email campaign performance.
6. Support the development and implementation of a CRM program that effectively uses data to personalize and improve the consumer experience with NHRMC.
7. Produce meaningful KPI dashboards to demonstrate digital channel performance and provide actionable insight.
8. Keep abreast of current and emerging technologies and trends and make recommendations for advancing NHRMC goals in innovative ways.
9. Develop, implement and oversee web based marketing strategies to include but not limited to, e-news letters, blogs, streaming video, micro-sites and online health screenings.
10. Demonstrates standards of performance (ownership, teamwork, communication, compassion) that support patient satisfaction and principles of service excellence.
11. Performs other duties as assigned.

Position Requirements

Education:

* Bachelors Degree

Other information:
1. Education: Bachelor’s degree in marketing, communication, web design or related field of study.
2. Licensure/Certifications: none.
3. Experience: Minimum two years in digital marketing. Demonstrated knowledge of HTML, CSS, website UX design, SEO and Google Analytics. Experience with CRM and Sitecore CMS preferred.


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